Display advertising is a type of advertising that uses relevant placements to advertise products and services. A display advertising campaign consists of strategically placed banners and small ads that people will see on websites or on social media, that are relevant to the content they’re looking at. The ads themselves need to be eye catching and memorable so that they will grab a reader’s attention away from the main content, and keep it there for long enough for them to know what the product or service is.
Companies advertising products and services will have a display advertising strategy, where they’ll ensure their products are strategically placed with relevant websites and channels. This helps them to capture new audiences and communicate their messages further, giving them a wider influence in their industry. People can click through to the advertising company’s website from the ad they see, so it can be a direct sales technique as well as a brand awareness exercise.